Marketing in a More Frugal Age

Advertising Age has an interesting piece about how marketing people across the country are betting on this recession making permanent changes to how frugal we are as a people and  consumers. I agree with this assertion, with the qualification that it’s not going to be black and white differences unless people need to. But yes, I think people will save more and spend less because of this national experience.

I know that my family has certainly cut back on spending since this whole financial mess has started, regardless of our career status. In fact, I’m fairly certain that my family has had attitudes change more significantly than the average family, so perhaps I’m quicker to jump on the bandwagon of “Yes! Everything has changed!” than most. I’ll have to poll other people I know informally over the next few weeks, especially those that have not had their incomes affected.

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